A swipe file of ad copy frameworks and examples for Facebook, Instagram and Google Ads. Headlines, primary text, descriptions and calls to action organized by industry and campaign goal.
What's inside
300 ad copy examples by industry
Facebook and Instagram ad frameworks
Google Search ad headline and description formulas
Hook and CTA library
Ad testing planner
PDF and Google Doc
Perfect for
Media buyers and marketers
Small business owners running ads
Agencies
Who Facebook & Google Ad Copy Swipe File is for
For advertisers, agencies and small businesses running Facebook, Instagram and Google ads who want proven copy frameworks.
Why it works
Strong ad copy follows patterns that work across industries. This swipe file gives you headline and body copy frameworks for awareness, lead generation, sales and retargeting ads on Facebook, Instagram and Google, with real-world style examples you can adapt. Testing several versions with these frameworks helps you find winning ads faster.
How to use it in 4 steps
Choose the ad type and industry.
Pick a headline and body copy framework.
Customize the copy for your offer.
Test multiple versions and keep the winners.
Format and compatibility
You get an instantly downloadable PDF that opens on any phone, tablet or computer with a free PDF reader. Read it on screen, print the worksheets you need on US Letter paper, or keep it on your tablet for quick reference. Links inside the guide take you straight to each section.
Facebook & Google Ad Copy Swipe File: frequently asked questions
Which platforms are covered?
Facebook, Instagram and Google Ads.
Are there industry examples?
Yes, for many common industries.
Does it follow ad policies?
It includes reminders to check each platform's policies.
How do I get my files?
Right after payment you receive a download link at the email you entered at checkout. Save the files to your device and use them as often as you like.
Is anything shipped to me?
No. This is a digital product, so nothing physical is mailed.
Related products
Notion Life OS: Organize your whole life in one Notion workspace. Goals, tasks, habits, journal, finances, reading, health an…
Notion Habit Tracker: Build better habits with a simple Notion tracker. Check off daily habits, see streaks and monthly progress ch…
Notion Student Dashboard: A Notion dashboard for students to manage classes, assignments, exams, notes and grades. Everything connected…
Notion Content Planner: Plan, create and publish content from one Notion workspace. Idea bank, content calendar, production pipeline…